This chapter examines how personal reputations were constructed in the British Atlantic during the period from 1750 to 1815 and how they were deconstructed through both gossip and the inability to fulfil obligations of various kinds. It considers the variety of reputational mechanisms and analyses how direct and indirect reputation mechanisms were used to gain entry into the market. It evaluates the importance of reputation at the community level and discusses the financial aspect of reputation in relation to the importance of credit and creditability in the early-modern Atlantic economy.
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