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Patriotism and Propaganda in First World War BritainThe National War Aims Committee and Civilian Morale$
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David Monger

Print publication date: 2012

Print ISBN-13: 9781846318306

Published to Liverpool Scholarship Online: June 2013

DOI: 10.5949/UPO9781846317811

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date: 21 November 2017

Promises for the Future: The Encouragement of Aspirations for a Better Life, Nation and World

Promises for the Future: The Encouragement of Aspirations for a Better Life, Nation and World

Chapter:
(p.198) Chapter 8 Promises for the Future: The Encouragement of Aspirations for a Better Life, Nation and World
Source:
Patriotism and Propaganda in First World War Britain
Publisher:
Liverpool University Press
DOI:10.5949/UPO9781846317811.009

This chapter examines the National War Aims Committee (NWAC) propaganda's focus on encouraging civilians to anticipate the material and civilisational benefits of a new post-war world. It suggests that this so-called aspirational patriotism drew together the different strands of patriotism into an evocation of the post-war world where British aspirations would become civilisational and civilisation would require a harmonious Britain. This chapter also explains that aspirational patriotism endorsed the principle that individual welfare was bound with the community and as such service to that community constituted a form of personal goal-fulfillment.

Keywords:   National War Aims Committee, propaganda, civilisation, aspirational patriotism, post-war world, British aspirations, individual welfare, personal goal-fulfillment, community

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