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Political Communication in the Republic of Ireland$
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Mark O’Brien and Donnacha Ó Beacháin

Print publication date: 2014

Print ISBN-13: 9781781380277

Published to Liverpool Scholarship Online: January 2015

DOI: 10.5949/liverpool/9781781380277.001.0001

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date: 23 October 2017

‘There now follows …’: The role of the party political broadcast and the 2007 ‘peace broadcast’

‘There now follows …’: The role of the party political broadcast and the 2007 ‘peace broadcast’

Chapter:
Chapter Eleven ‘There now follows …’: The role of the party political broadcast and the 2007 ‘peace broadcast’
Source:
Political Communication in the Republic of Ireland
Author(s):

Kevin Rafter

Publisher:
Liverpool University Press
DOI:10.5949/liverpool/9781781380277.003.0012

This chapter places the political advertising regime in Ireland in a wider international context while considering specific local regulations that shape the Irish attitude to political advertising. The development of broadcast political advertising in Ireland is examined by way of providing a backdrop to understanding the stand-out nature of the ‘peace broadcast’ that aired in 2007. Section one discusses the regulatory rules applied to broadcast political advertising. The development of the system of party political broadcasts is examined in section two. The ‘peace broadcast’ is the focus of section three which discusses in detail the content, production values and electoral context in which it was aired in 2007. The impact of the ‘peace broadcast’ is assessed in the final section that considers the future of party political broadcasts in Ireland.

Keywords:   party political broadcast, peace broadcast, political advertising, party election broadcast, political campaigning, broadcast regulation, Ireland

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