Jump to ContentJump to Main Navigation
Political Communication in the Republic of Ireland$
Users without a subscription are not able to see the full content.

Mark O’Brien and Donnacha Ó Beacháin

Print publication date: 2014

Print ISBN-13: 9781781380277

Published to Liverpool Scholarship Online: January 2015

DOI: 10.5949/liverpool/9781781380277.001.0001

Show Summary Details
Page of
date: 17 December 2017

A pragmatic partnership: politicians and local media

A pragmatic partnership: politicians and local media

Chapter:
Chapter Three A pragmatic partnership: politicians and local media
Source:
Political Communication in the Republic of Ireland
Author(s):

Sarah Kavanagh

Publisher:
Liverpool University Press
DOI:10.5949/liverpool/9781781380277.003.0004

This chapter examines the relationship that exists between politicians and local media professionals and finds that politicians are highly attuned to their local media coverage. In Ireland, national parliamentarians are strongly embedded in the life of their constituencies. Therefore, having a high profile in the constituency is expected of deputies and a strong presence in the constituency is vital for deputies who wish to retain their seats. Local media represent the most effective conduit through which deputies can communicate to their electorate that they are out there in the ether working hard for the interests of the constituency. Local media allow them to articulate their policy positions, their views and what they consider to be their achievements. In the era of the ‘permanent campaign’ local media, and particularly local radio, play a crucial role in the political communication process.

Keywords:   local media, parliamentary assistants, radio, press release, social media, agenda setting, Ireland

Liverpool Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.