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Crisis, Credibility and Corporate History$
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Alexander Bieri

Print publication date: 2015

Print ISBN-13: 9781781381373

Published to Liverpool Scholarship Online: May 2015

DOI: 10.5949/liverpool/9781781381373.001.0001

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date: 13 December 2017

The Application of Social Science Theories in Corporate History

The Application of Social Science Theories in Corporate History

Chapter:
(p.39) The Application of Social Science Theories in Corporate History
Source:
Crisis, Credibility and Corporate History
Author(s):

Thilo Jungkind

Publisher:
Liverpool University Press
DOI:10.5949/liverpool/9781781381373.003.0005

Modern Business History should be inspired from theoretical approaches of social sciences. According to the topic of the book, two economic-sociological approaches are presented. They can be used for writing an academically oriented Business History as well as a corporation oriented one. Both approaches support Business Archivists writing their history in interdependence to the surrounding society. First the text will tackle the "embeddedness-theory", introduced by Marc Granovetter in the mid 1980’s. Granovetter highlighted links in between social structure and economic action. He argued that these networks and all incorporated agents are permanently negotiating their interests. Furthermore, the article focuses on the "neo-institutional organisation" theory. The hypothesis of this is that social and cultural environment affects all business strategy and operations. Decision makers deliberate these expectations. Due to them they act or they do not. Social structures, expectations, and their influence on business can only be measured in an historical perspective.

Keywords:   Embeddedness Theory, Marc Granovetter, Neo Institutional Organisation Theory, organisational cultures, Seveso disaster

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