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Crisis, Credibility and Corporate History
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Crisis, Credibility and Corporate History

Alexander Bieri

Abstract

Crisis, Credibility and Corporate History aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company’s history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, this timely volume includes contributions from marketing specialists, corporate archivists and scholars. It is particularly useful for business and economic historians who are charged with communication projects linked to disputed historical issues or jubilee a ... More

Keywords: business history, corporate history, historical writing, history marketing, business archives

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9781781381373
Published to Liverpool Scholarship Online: May 2015 DOI:10.5949/liverpool/9781781381373.001.0001

Authors

Affiliations are at time of print publication.

Alexander Bieri, editor
The Roche Historical Collection and Archive

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