Crisis, Credibility and Corporate History
Alexander Bieri
Abstract
Crisis, Credibility and Corporate History aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company’s history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, this timely volume includes contributions from marketing specialists, corporate archivists and scholars. It is particularly useful for business and economic historians who are charged with communication projects linked to disputed historical issues or jubilee a ... More
Crisis, Credibility and Corporate History aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company’s history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, this timely volume includes contributions from marketing specialists, corporate archivists and scholars. It is particularly useful for business and economic historians who are charged with communication projects linked to disputed historical issues or jubilee activities of businesses. For the first time, possibilities to bridge the gaps in between the scientific demands in reappraising historic events and the marketing requests of companies are explored in this volume.
Keywords:
business history,
corporate history,
historical writing,
history marketing,
business archives
Bibliographic Information
| Print publication date: 2015 |
Print ISBN-13: 9781781381373 |
| Published to Liverpool Scholarship Online: May 2015 |
DOI:10.5949/liverpool/9781781381373.001.0001 |
