This chapter focuses on the mainstream magazine marketplace in Canada over the period from the 1920s to the 1950s. More specifically, it considers pricing, circulation, and the role of advertising as the primary source of funding for mainstream magazines like Canadian Home Journal and La Revue Populaire and in enabling them to influence and address their target audiences. It also explores the nationalist orientation of mainstream magazines and how they differentiated themselves not only from one another but also from their foreign competitors. Finally, it provides a historical background on each of the magazines, paying attention to their changing formats, their most influential editors and contributors, and the type of travel material they included. The chapter shows that magazines in both English and French languages traded in nostalgia for the old world while marketing a modern lifestyle to a readership it addressed as middle class.
Liverpool Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.