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Magazines, Travel, and Middlebrow CultureCanadian Periodicals in English and French, 1925-1960$
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Faye Hammill and Michelle Smith

Print publication date: 2015

Print ISBN-13: 9781781381403

Published to Liverpool Scholarship Online: September 2016

DOI: 10.5949/liverpool/9781781381403.001.0001

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date: 23 October 2017

Marketplace

Marketplace

Chapter:
(p.23) Chapter One Marketplace
Source:
Magazines, Travel, and Middlebrow Culture
Author(s):

Faye Hammill

Michelle Smith

Publisher:
Liverpool University Press
DOI:10.5949/liverpool/9781781381403.003.0002

This chapter focuses on the mainstream magazine marketplace in Canada over the period from the 1920s to the 1950s. More specifically, it considers pricing, circulation, and the role of advertising as the primary source of funding for mainstream magazines like Canadian Home Journal and La Revue Populaire and in enabling them to influence and address their target audiences. It also explores the nationalist orientation of mainstream magazines and how they differentiated themselves not only from one another but also from their foreign competitors. Finally, it provides a historical background on each of the magazines, paying attention to their changing formats, their most influential editors and contributors, and the type of travel material they included. The chapter shows that magazines in both English and French languages traded in nostalgia for the old world while marketing a modern lifestyle to a readership it addressed as middle class.

Keywords:   mainstream magazines, Canada, pricing, circulation, advertising, travel, marketing, readership, middle class, magazine marketplace

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