This chapter explores the relationship between the physical characteristics of the mainstream magazines and the type of material they published. Using multi-levelled analysis, it considers the material dimensions of magazines in relation to middlebrow culture and travel. It presents a set of four perspectives on five periodicals — Mayfair, Chatelaine, La Revue Moderne, Maclean's, and Canadian Home Journal — as complex multi-authored texts and as physical objects. The chapter moves from a focused reading of the elements which make up a single page or issue towards broader generalisations about shifts over time. By comparing individual pages from different titles, analysing a single issue and an entire volume, and tracing a magazine's whole history, the chapter yields fresh insights into the development of middlebrow print culture in Canada.
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