This chapter examines how the mainstream magazines associated fashionable clothes with mobility and the exotic, as well as how they presented travel as a fashionable practice. It analyses fashion reports and advertisements which appeared in the magazines to shed light on what happened to Parisian taste when it travelled across the Atlantic, how the discourses of fashion related to those of nationalism and cultural aspiration at diffrent points in Canadian history, and how fashion reporting in the magazines related to their construction of certain destinations or modes of travel as fashionable. The chapter also discusses the rhetoric of fashion writing and its connection to the rhetoric of modernism in the context of current theoretical work on eccentricity, difficulty, and the authentic.
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