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Magazines, Travel, and Middlebrow CultureCanadian Periodicals in English and French, 1925-1960$
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Faye Hammill and Michelle Smith

Print publication date: 2015

Print ISBN-13: 9781781381403

Published to Liverpool Scholarship Online: September 2016

DOI: 10.5949/liverpool/9781781381403.001.0001

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date: 13 December 2017

Consumers

Consumers

Chapter:
(p.146) Chapter Four Consumers
Source:
Magazines, Travel, and Middlebrow Culture
Author(s):

Faye Hammill

Michelle Smith

Publisher:
Liverpool University Press
DOI:10.5949/liverpool/9781781381403.003.0005

This chapter examines how the mainstream magazines frame travel as an opportunity for consumption, a chance to experience luxury as well as to accumulate social and cultural capital. It considers the kinds of consumption, both material and cultural, that were fundamental to travel, along with the perceived benefis of spending money on such things. It also explores how the experience of travel correlated (or not) with the desires instilled in lavish advertisements published by companies such as Canadian Pacific. Finally, it discusses the ways that magazines encouraged their readers to imagine themselves into the role of the traveller-consumer, and what made this imagined role so appealing. It argues that fantasies of mobility were used to sell not only trips and holidays, but also consumer products and copies of the magazines themselves. Readers who could not afford a trip across the Atlantic or across Canada relied on these glossy, illustrated periodicals to somehow experience the glamour and prestige of travel.

Keywords:   mainstream magazines, travel, consumption, luxury, social capital, cultural capital, advertisements, traveller-consumer, mobility, consumer products

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