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Magazines, Travel, and Middlebrow CultureCanadian Periodicals in English and French, 1925-1960$
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Faye Hammill and Michelle Smith

Print publication date: 2015

Print ISBN-13: 9781781381403

Published to Liverpool Scholarship Online: September 2016

DOI: 10.5949/liverpool/9781781381403.001.0001

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date: 22 October 2018



(p.180) Conclusion
Magazines, Travel, and Middlebrow Culture

Faye Hammill

Michelle Smith

Liverpool University Press

This book concludes by reiterating how Canada's mainstream magazines were able to balance fantasies of exotic travel with a strong commitment to domestic life and national community. It has shown that the magazines all thrived on the middlebrow culture of progress, self-cultivation, and the accumulation of material goods. By circulating images of travel in both literary and commercial contexts, these magazines recast geographical mobility as upward mobility. They promoted actual journeys, through editorial features and advertising, while also offering readers the enabling fantasy of the ‘travelling self’, free from the restrictions and duties of everyday life. Periodicals such as Mayfair even presented fashion reporting as a type of expedition. The book has also considered how a sense of nationalism figured in the magazines's presentation of travel.

Keywords:   mainstream magazines, Canada, fantasies, travel, middlebrow culture, self-cultivation, geographical mobility, upward mobility, advertising, nationalism

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