Jump to ContentJump to Main Navigation
From Wheel House to Counting HouseEssays in Maritime Business History in Honour of Professor Peter Neville Davies$
Users without a subscription are not able to see the full content.

Lewis R. Fischer

Print publication date: 1992

Print ISBN-13: 9780969588511

Published to Liverpool Scholarship Online: May 2019

DOI: 10.3828/liverpool/9780969588511.001.0001

Show Summary Details
Page of

PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 01 June 2020

Marketing Opportunities and Marketing Practices; The Eclipse of British Shipbuilding, 1957-1976

Marketing Opportunities and Marketing Practices; The Eclipse of British Shipbuilding, 1957-1976

Chapter:
(p.125) Marketing Opportunities and Marketing Practices; The Eclipse of British Shipbuilding, 1957-1976
Source:
From Wheel House to Counting House
Author(s):

Tony Slaven

Publisher:
Liverpool University Press
DOI:10.3828/liverpool/9780969588511.003.0007

Tony Slaven demonstrates how the failure to develop a market orientation was a primary cause of the post-World War II decline of British shipbuilding. This paper argues that the decline of British shipbuilding in the 1960s (the weaknesses in productivity, price, delivery and credit arrangements) were consequences of a failure to develop market orientation in a period of rapidly expanding demand. British shipbuilding remained product-orientated at a time when successful companies had adopted a market orientation: the weakness of British industry was fundamentally linked to the priorities and attitudes of shipbuilders to marketing.

Keywords:   British Shipping, Shipbuilding, Export Markets, Market Appreciation

Liverpool Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.