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The University Partnership PlaybookHow to build strategic research relationships$
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Matt Reed and Joss Langford

Print publication date: 2021

Print ISBN-13: 9781789621266

Published to Liverpool Scholarship Online: January 2022

DOI: 10.3828/liverpool/9781789621266.001.0001

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Creating Value from an Ecosystem

Creating Value from an Ecosystem

(p.33) 10. Creating Value from an Ecosystem
The University Partnership Playbook

Matt Reed

Joss Langford

Liverpool University Press

Innovation ecosystems need to create a value chain that meets the aims of all of the entities involved. Everyone involved in ecosystem development needs to strike a balance between the immediate and real priorities of their own organisation, and the wider and perhaps more diffuse priorities of the system itself. These may not always appear to be directly aligned; however these systems are only successful when there is a value chain that meets the aims of all organisations involved and this value can be realised by concerted action amongst all the agents. All entities must therefore be able to recognise this value and be prepared to act in concert. This chapter is based on a case study of the innovation ecosystem for sports footwear, including DyeCoo, Nike and Adidas. DyeCoo had patented the world's first waterless dying technology, with the potential to significantly reduce the impact on the environment and reduce processing costs.

Keywords:   Ecosystem, Footwear, Sports, Technology, Environment

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