- Title Pages
- List of Figures
- List of Tables
-
1. Preface -
2. Introduction -
3. The Set-Up -
4. Digital -
5. Risk and Uncertainty -
6. Understanding a University -
7. Building a Pen Portrait -
8. The Iceberg Model -
9. Ecosystem Innovation -
10. Creating Value from an Ecosystem -
11. Comparing Organisations -
12. Why Universities Partner with Companies -
13. Setting Expectations -
14. Mapping Interactions -
15. Building a Strategic Approach to Partnership -
16. A Strategic Partnership Model -
17. Defining the Problem -
18. Creating Leverage -
19. Assessing and Calculating Leverage -
20. Exploiting Proximity -
21. Aligning Capabilities and Outcomes -
22. Managing Relationships -
23. The Relationship Manager -
24. Leadership -
25. Using Formal Agreements -
26. Strategic Partnership Agreements -
27. Working in Partnership -
28. Measuring Success -
29. Closing Words - References
- Further Reading
- Acknowledgements
- Index
Why Universities Partner with Companies
Why Universities Partner with Companies
- Chapter:
- (p.41) 12. Why Universities Partner with Companies
- Source:
- The University Partnership Playbook
- Author(s):
Matt Reed
Joss Langford
- Publisher:
- Liverpool University Press
Universities are drawn to the scale of large businesses, their corporate reputations, the products they develop and the problems they are seeking to address. For the corporate side of the university, large company brands are a strong pull. Universities will use the corporate brand to attract students - often as evidence of the type of educational experiences they will receive and to illustrate their potential prospects after graduation. Additionally, corporate badging demonstrates the relevance of academic research to society. There are a wide range of intrinsic and extrinsic motivations driving researchers to partner with commercial organisations.
Keywords: Corporate, Reputation, Brands, Educational, Translation, Problems
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- Title Pages
- List of Figures
- List of Tables
-
1. Preface -
2. Introduction -
3. The Set-Up -
4. Digital -
5. Risk and Uncertainty -
6. Understanding a University -
7. Building a Pen Portrait -
8. The Iceberg Model -
9. Ecosystem Innovation -
10. Creating Value from an Ecosystem -
11. Comparing Organisations -
12. Why Universities Partner with Companies -
13. Setting Expectations -
14. Mapping Interactions -
15. Building a Strategic Approach to Partnership -
16. A Strategic Partnership Model -
17. Defining the Problem -
18. Creating Leverage -
19. Assessing and Calculating Leverage -
20. Exploiting Proximity -
21. Aligning Capabilities and Outcomes -
22. Managing Relationships -
23. The Relationship Manager -
24. Leadership -
25. Using Formal Agreements -
26. Strategic Partnership Agreements -
27. Working in Partnership -
28. Measuring Success -
29. Closing Words - References
- Further Reading
- Acknowledgements
- Index
