Jump to ContentJump to Main Navigation
The University Partnership PlaybookHow to build strategic research relationships$
Users without a subscription are not able to see the full content.

Matt Reed and Joss Langford

Print publication date: 2021

Print ISBN-13: 9781789621266

Published to Liverpool Scholarship Online: January 2022

DOI: 10.3828/liverpool/9781789621266.001.0001

Show Summary Details
Page of

PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 30 June 2022

Why Universities Partner with Companies

Why Universities Partner with Companies

Chapter:
(p.41) 12. Why Universities Partner with Companies
Source:
The University Partnership Playbook
Author(s):

Matt Reed

Joss Langford

Publisher:
Liverpool University Press
DOI:10.3828/liverpool/9781789621266.003.0012

Universities are drawn to the scale of large businesses, their corporate reputations, the products they develop and the problems they are seeking to address. For the corporate side of the university, large company brands are a strong pull. Universities will use the corporate brand to attract students - often as evidence of the type of educational experiences they will receive and to illustrate their potential prospects after graduation. Additionally, corporate badging demonstrates the relevance of academic research to society. There are a wide range of intrinsic and extrinsic motivations driving researchers to partner with commercial organisations.

Keywords:   Corporate, Reputation, Brands, Educational, Translation, Problems

Liverpool Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.