- Title Pages
- List of Figures
- List of Tables
-
1. Preface -
2. Introduction -
3. The Set-Up -
4. Digital -
5. Risk and Uncertainty -
6. Understanding a University -
7. Building a Pen Portrait -
8. The Iceberg Model -
9. Ecosystem Innovation -
10. Creating Value from an Ecosystem -
11. Comparing Organisations -
12. Why Universities Partner with Companies -
13. Setting Expectations -
14. Mapping Interactions -
15. Building a Strategic Approach to Partnership -
16. A Strategic Partnership Model -
17. Defining the Problem -
18. Creating Leverage -
19. Assessing and Calculating Leverage -
20. Exploiting Proximity -
21. Aligning Capabilities and Outcomes -
22. Managing Relationships -
23. The Relationship Manager -
24. Leadership -
25. Using Formal Agreements -
26. Strategic Partnership Agreements -
27. Working in Partnership -
28. Measuring Success -
29. Closing Words - References
- Further Reading
- Acknowledgements
- Index
Building a Strategic Approach to Partnership
Building a Strategic Approach to Partnership
- Chapter:
- (p.57) 15. Building a Strategic Approach to Partnership
- Source:
- The University Partnership Playbook
- Author(s):
Matt Reed
Joss Langford
- Publisher:
- Liverpool University Press
In this section, we set out some of the benefits of creating a more strategic approach in your company to university partnerships, and provide a set of tools to identify areas of alignment in existing or potential university partners. Strategic partnerships are underpinned by a high-level arrangement across an entire department, cluster of departments or businesses. This arrangement will pull together a portfolio of projects, resources and capabilities under a shared framework that enables greater co-operation and innovation across two or more organisations. To be effective a strategic partnership must be aligned with the vision, values and objectives of both organisations over a sustained period, usually no less than three to five years.
Keywords: Strategic, Relationship, Business, Portfolio, University
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- Title Pages
- List of Figures
- List of Tables
-
1. Preface -
2. Introduction -
3. The Set-Up -
4. Digital -
5. Risk and Uncertainty -
6. Understanding a University -
7. Building a Pen Portrait -
8. The Iceberg Model -
9. Ecosystem Innovation -
10. Creating Value from an Ecosystem -
11. Comparing Organisations -
12. Why Universities Partner with Companies -
13. Setting Expectations -
14. Mapping Interactions -
15. Building a Strategic Approach to Partnership -
16. A Strategic Partnership Model -
17. Defining the Problem -
18. Creating Leverage -
19. Assessing and Calculating Leverage -
20. Exploiting Proximity -
21. Aligning Capabilities and Outcomes -
22. Managing Relationships -
23. The Relationship Manager -
24. Leadership -
25. Using Formal Agreements -
26. Strategic Partnership Agreements -
27. Working in Partnership -
28. Measuring Success -
29. Closing Words - References
- Further Reading
- Acknowledgements
- Index
