- Title Pages
- List of Figures
- List of Tables
-
1. Preface -
2. Introduction -
3. The Set-Up -
4. Digital -
5. Risk and Uncertainty -
6. Understanding a University -
7. Building a Pen Portrait -
8. The Iceberg Model -
9. Ecosystem Innovation -
10. Creating Value from an Ecosystem -
11. Comparing Organisations -
12. Why Universities Partner with Companies -
13. Setting Expectations -
14. Mapping Interactions -
15. Building a Strategic Approach to Partnership -
16. A Strategic Partnership Model -
17. Defining the Problem -
18. Creating Leverage -
19. Assessing and Calculating Leverage -
20. Exploiting Proximity -
21. Aligning Capabilities and Outcomes -
22. Managing Relationships -
23. The Relationship Manager -
24. Leadership -
25. Using Formal Agreements -
26. Strategic Partnership Agreements -
27. Working in Partnership -
28. Measuring Success -
29. Closing Words - References
- Further Reading
- Acknowledgements
- Index
Defining the Problem
Defining the Problem
- Chapter:
- (p.67) 17. Defining the Problem
- Source:
- The University Partnership Playbook
- Author(s):
Matt Reed
Joss Langford
- Publisher:
- Liverpool University Press
This section will help you to articulate a technical problem that your company wants to address in a language that enables your potential academic partners to see where they could contribute their expertise. Articulating the 'science problem' at the right degree of granularity and translating your company 'R&D speak' and ‘Business Speak’ into language that resonates well with academics is a key part of setting up a relationship.
Keywords: Technical, Expertise, University, Relationship
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- Title Pages
- List of Figures
- List of Tables
-
1. Preface -
2. Introduction -
3. The Set-Up -
4. Digital -
5. Risk and Uncertainty -
6. Understanding a University -
7. Building a Pen Portrait -
8. The Iceberg Model -
9. Ecosystem Innovation -
10. Creating Value from an Ecosystem -
11. Comparing Organisations -
12. Why Universities Partner with Companies -
13. Setting Expectations -
14. Mapping Interactions -
15. Building a Strategic Approach to Partnership -
16. A Strategic Partnership Model -
17. Defining the Problem -
18. Creating Leverage -
19. Assessing and Calculating Leverage -
20. Exploiting Proximity -
21. Aligning Capabilities and Outcomes -
22. Managing Relationships -
23. The Relationship Manager -
24. Leadership -
25. Using Formal Agreements -
26. Strategic Partnership Agreements -
27. Working in Partnership -
28. Measuring Success -
29. Closing Words - References
- Further Reading
- Acknowledgements
- Index
