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Studying Hammer Horror$
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Victoria Walden

Print publication date: 2016

Print ISBN-13: 9781906733322

Published to Liverpool Scholarship Online: February 2021

DOI: 10.3828/liverpool/9781906733322.001.0001

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PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 01 August 2021

The Fall of Hammer

The Fall of Hammer

Chapter:
(p.101) Chapter 7: The Fall of Hammer
Source:
Studying Hammer Horror
Author(s):

Victoria Grace Walden

Publisher:
Liverpool University Press
DOI:10.3828/liverpool/9781906733322.003.0008

This chapter describes how Alfred Hitchcock's Psycho (1960) set a new precedent for horror which eventually posed a serious threat to Hammer Films. It was set in modern times and featured a human killer. While a spate of companies created Hammer imitations, fantasy horror was gradually to be replaced by a gritty, modern variation. Hammer tried several strategies to compete with the emerging modern horror style, but sadly failed as they gradually lost American backing. These techniques can be seen in The Devil Rides Out (1968), which gives horror a human face with an occult setting in the 1920s; Dracula A.D. 1972 (1972) set in contemporary London and Hammer's first (and only) film to focus on a group of modern teenagers; and finally The Legend of the 7 Golden Vampires, a transnational production which hybridises the then-popular kung fu craze with classic Hammer horror.

Keywords:   Hammer Films, Hammer imitations, fantasy horror, modern horror, Dracula A.D. 1972, Hammer horror, Psycho, The Devil Rides Out, The Legend of the 7 Golden Vampires

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