Jump to ContentJump to Main Navigation
The Blair Witch Project$
Users without a subscription are not able to see the full content.

Peter Turner

Print publication date: 2015

Print ISBN-13: 9781906733841

Published to Liverpool Scholarship Online: February 2021

DOI: 10.3828/liverpool/9781906733841.001.0001

Show Summary Details
Page of

PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 28 November 2021

Introduction

Introduction

Chapter:
(p.7) Introduction
Source:
The Blair Witch Project
Author(s):

Peter Turner

Publisher:
Liverpool University Press
DOI:10.3828/liverpool/9781906733841.003.0001

This introductory chapter provides an overview of The Blair Witch Project (1999). The Blair Witch Project, with its tiny budget and horror genre trappings, was the tenth biggest box office earner of 1999. Even with strong competition in the horror genre, the film managed to stand out from the rest. The Blair Witch Project was arguably a product of its time more than any other film of the 1990s. It signalled the approaching end of an era and spectacularly heralded the advent of digital filmmaking. Backed up by an internet marketing campaign, The Blair Witch Project became a glowing example of what could be achieved with cheap emerging technology, imagination, and a ‘less is more’ approach. By the year 2000, and due to the influx of digital video cameras, there were far more independent features being made than ever before. This book explores the aesthetics of The Blair Witch Project, how identification is encouraged in the film, and the way it successfully creates fear in contemporary audiences.

Keywords:   The Blair Witch Project, horror genre, digital filmmaking, internet marketing, digital video cameras, independent films

Liverpool Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.