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The Blair Witch Project

Peter Turner

Abstract

Few films have had the influence and impact of The Blair Witch Project (1999). Its arrival was a horror cinema palette cleanser after a decade of serial killers and postmodern intertextuality, a bare bones ‘found footage’ trendsetter. The Blair Witch Project was the tenth biggest box office earner of 1999. Even with strong competition in the horror genre, the film managed to stand out from the rest. It was arguably a product of its time more than any other film of the 1990s, heralding the advent of digital filmmaking. Backed up by an internet marketing campaign, The Blair Witch Project became ... More

Keywords: horror cinema, horror film, film marketing, internet marketing, The Blair Witch Project, found footage

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9781906733841
Published to Liverpool Scholarship Online: February 2021 DOI:10.3828/liverpool/9781906733841.001.0001

Authors

Affiliations are at time of print publication.

Peter Turner, author
Bracknell and Wokingham College