Introduction
Introduction
Media, Mediation, and Jewish Community
This chapter disputes the common assumption that media-driven popular culture has weakened ethnic-religious ties of community with each advance in communication technology and has been detrimental to tradition-centred groups such as Orthodox Jews. It mentions popular-culture theorists who have long asserted the notion of popular works against the survival of ethnic-religious groups. It also talks about Russel Nye, who claimed that the idea of popular culture, associated with urbanization and industrialization, depends on artists and agents who exploit media and create cultural standards. This chapter discusses how the process of popularization depends on a mass audience that consumes secularized cultural expressions that became accessible in Western societies through communication media. It analyses the advent of popular culture purportedly that diminishes the need for public space and peer pressure.
Keywords: media-driven culture, popular culture, Orthodox Jews, Russel Nye, mass audience, communication technology, ethnic-religious community, ethnic-religious groups
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