This chapter discusses the act of reading text. In a valid and logical response to the cultural and institutional changes taking place, Media Studies started to look at the rise of e-media and its impact on the construction and consumption of media products. Always looking to be a contemporary subject, this refocus allowed teachers and students an opportunity to engage with the new institutional structures and audience behaviours. The subject changed its terminology and no longer focused on 'texts' but on 'media products'. This shift in the discourse identified that the act of 'reading' the-media had become a secondary consideration. This move away from what was seen as an 'old fashioned' textual focus has meant that students are often having to deal with complex ideas about how the-media works without first developing a confident analytical skills-base. The chapter then looks at the act of reading television, literary texts, 'high art' on TV, and games and beyond. Providing different reading experiences for students is the first step to helping them develop an appreciation for the complex art of reading.
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