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Steven West

Print publication date: 2019

Print ISBN-13: 9781911325277

Published to Liverpool Scholarship Online: February 2021

DOI: 10.3828/liverpool/9781911325277.001.0001

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PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 25 July 2021

Horror, Happy Meals and Hybridisation: Scream and The 1990s

Horror, Happy Meals and Hybridisation: Scream and The 1990s

(p.43) 3 Horror, Happy Meals and Hybridisation: Scream and The 1990s

Steven West

Liverpool University Press

This chapter discusses Wes Craven's New Nightmare and John Carpenter's In The Mouth of Madness that blurred existing horror cinema and horror literature with reality and pseudo-realities. It analyses how the acknowledgment of both creators and audience within intricate, self-reflexive narratives equally strive to operate as serious, frightening genre films in an age of pastiche and repetition. It also talks about Last Action Hero from 1993 as a higher-profile failure that was conceived by two neophyte writers as a parody of 1980s action films. The chapter examines the icons of horror that formerly dominate the covers of genre bible Fangoria that were fading from public popularity as the 'McDonaldisation of horror'. It describes the fervour to capitalise on the popularity of anti-heroes like Freddy Krueger that led to increasingly campy and gimmicky sequels.

Keywords:   Wes Craven, Scream, John Carpenter, In The Mouth of Madness, self-reflexive narratives, Last Action Hero

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