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In the Mouth of Madness$
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Michael Blyth

Print publication date: 2018

Print ISBN-13: 9781911325406

Published to Liverpool Scholarship Online: February 2021

DOI: 10.3828/liverpool/9781911325406.001.0001

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‘It’s Just a Matter of Time’

‘It’s Just a Matter of Time’

Chapter:
(p.13) Chapter 1: ‘It’s Just a Matter of Time’
Source:
(p.3) Devil’s Advocates
Author(s):

Michael Blyth

Publisher:
Liverpool University Press
DOI:10.3828/liverpool/9781911325406.003.0002

This chapter discusses the cinematic horror landscape at the time John Carpenter's In the Mouth of Madness was first released, explaining why the film was so unfairly neglected in 1995. It is often acknowledged among horror fans that the early 1990s was not the strongest period in the genre's history. In fact, it has been argued that the first half of the decade represented one of the most significant lulls that US horror cinema has been witness to, with the volume of film production, box office takings, and overall audience interest hitting an all-time low. Of course, such lulls can only ever really come after a boom, and the previous decade had been a highly prolific and profitable time for the genre. But while the 1980s were littered with innovative horror classics, it is also recognised as the era of the sequel, a time when the franchise reigned supreme and horror cinema became less about striving for new ideas than the increasingly cynical (but lucrative) expansion of those which had come before. Ultimately, not only did In the Mouth of Madness debut during the closing moments of this significant horror depression, it came at a time when no one was expecting great things from its director.

Keywords:   cinematic horror, John Carpenter, In the Mouth of Madness, horror genre, US horror cinema, horror classics, movie sequels, movie franchise

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