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Global America?The Cultural Consequences of Globalization$
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Global America?: The Cultural Consequences of Globalization

Ulrich Beck, Nathan Sznaider, and Rainer Winter

Print publication date: 2004

Print ISBN-13: 9780853239185

Published to Liverpool Scholarship Online: June 2013

DOI: 10.5949/UPO9781846313219

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PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 29 May 2022

Global Media, Cultural Change and the Transformation of the Local: The Contribution of Cultural Studies to a Sociology of Hybrid Formations

Global Media, Cultural Change and the Transformation of the Local: The Contribution of Cultural Studies to a Sociology of Hybrid Formations

Chapter:
(p.206) Chapter 11 Global Media, Cultural Change and the Transformation of the Local: The Contribution of Cultural Studies to a Sociology of Hybrid Formations
Source:
Global America?
Author(s):
Rainer Winter
Publisher:
Liverpool University Press
DOI:10.5949/liverpool/9780853239185.003.0012

This chapter examines the processes of ‘glocalization’ in the reception and appropriation of American media products. It describes forms of interpretation and consumption in which popular culture is expressed as difference, syncretism and hybridity. Through an ethnographic investigation of the hip-hop culture, the chapter shows how hybrid formations emerge.

Keywords:   glocalization, media, popular culture, syncretism, hybridity, hip-hop, hybrid formations

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