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Global America?The Cultural Consequences of Globalization$
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Ulrich Beck, Nathan Sznaider, and Rainer Winter

Print publication date: 2004

Print ISBN-13: 9780853239185

Published to Liverpool Scholarship Online: June 2013

DOI: 10.5949/UPO9781846313219

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PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 01 July 2022

The Internet: An Instrument of Americanization?

The Internet: An Instrument of Americanization?

(p.235) Chapter 13 The Internet: An Instrument of Americanization?
Global America?
Rob Kroes
Liverpool University Press

This chapter examines whether the Internet acts an instrument for the Americanization of an emerging global culture. It discusses to what extent the World Wide Web spreads American cultural values and mental disposition. The chapter explores the Internet's potential, its promise and possible threats.

Keywords:   Internet, Americanization, World Wide Web, culture, cultural values

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