Jump to ContentJump to Main Navigation
Global America?The Cultural Consequences of Globalization$
Users without a subscription are not able to see the full content.

Ulrich Beck, Nathan Sznaider, and Rainer Winter

Print publication date: 2004

Print ISBN-13: 9780853239185

Published to Liverpool Scholarship Online: June 2013

DOI: 10.5949/UPO9781846313219

Show Summary Details
Page of

PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 22 May 2022

Assessing Mcdonaldization, Americanization and Globalization

Assessing Mcdonaldization, Americanization and Globalization

(p.30) Chapter 2 Assessing Mcdonaldization, Americanization and Globalization
Global America?
George Ritzer, Todd Stillman
Liverpool University Press

This chapter relates the concepts of Americanization and globalization to McDonaldization. The term McDonaldization describes the increasing rationalization of society using the fast-food restaurant as a paradigm. The chapter shows how the idea of globalization can provide new insights into the diffusion of McDonaldization. It also models the relationships among McDonaldization, Americanization and globalization, showing how they fit together and complement one another.

Keywords:   Americanization, globalization, McDonaldization, rationalization

Liverpool Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.