Assessing Mcdonaldization, Americanization and Globalization
Assessing Mcdonaldization, Americanization and Globalization
This chapter relates the concepts of Americanization and globalization to McDonaldization. The term McDonaldization describes the increasing rationalization of society using the fast-food restaurant as a paradigm. The chapter shows how the idea of globalization can provide new insights into the diffusion of McDonaldization. It also models the relationships among McDonaldization, Americanization and globalization, showing how they fit together and complement one another.
Keywords: Americanization, globalization, McDonaldization, rationalization
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