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Global America?The Cultural Consequences of Globalization$
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Ulrich Beck, Nathan Sznaider, and Rainer Winter

Print publication date: 2004

Print ISBN-13: 9780853239185

Published to Liverpool Scholarship Online: June 2013

DOI: 10.5949/UPO9781846313219

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PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 17 June 2021

Assessing Mcdonaldization, Americanization and Globalization

Assessing Mcdonaldization, Americanization and Globalization

Chapter:
(p.30) Chapter 2 Assessing Mcdonaldization, Americanization and Globalization
Source:
Global America?
Author(s):
George Ritzer, Todd Stillman
Publisher:
Liverpool University Press
DOI:10.5949/liverpool/9780853239185.003.0003

This chapter relates the concepts of Americanization and globalization to McDonaldization. The term McDonaldization describes the increasing rationalization of society using the fast-food restaurant as a paradigm. The chapter shows how the idea of globalization can provide new insights into the diffusion of McDonaldization. It also models the relationships among McDonaldization, Americanization and globalization, showing how they fit together and complement one another.

Keywords:   Americanization, globalization, McDonaldization, rationalization

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