Culture, Modernity and Immediacy
Culture, Modernity and Immediacy
This chapter focuses on the relationship between culture, modernity and immediacy. For a conceptual analysis of the cultural implications of globalization, the cultural phenomenon is related to the globalized texture of modernity, using the key feature of ‘immediacy’. The chapter examines the cultural-imaginary principle of immediacy and shows the relationship between cultural values and increased commercial and technological development.
Keywords: culture, modernity, immediacy, globalization, cultural-imaginary principle, cultural values
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