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Global America?The Cultural Consequences of Globalization$
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Ulrich Beck, Nathan Sznaider, and Rainer Winter

Print publication date: 2004

Print ISBN-13: 9780853239185

Published to Liverpool Scholarship Online: June 2013

DOI: 10.5949/UPO9781846313219

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Culture, Modernity and Immediacy

Culture, Modernity and Immediacy

(p.49) Chapter 3 Culture, Modernity and Immediacy
Global America?
John Tomlinson
Liverpool University Press

This chapter focuses on the relationship between culture, modernity and immediacy. For a conceptual analysis of the cultural implications of globalization, the cultural phenomenon is related to the globalized texture of modernity, using the key feature of ‘immediacy’. The chapter examines the cultural-imaginary principle of immediacy and shows the relationship between cultural values and increased commercial and technological development.

Keywords:   culture, modernity, immediacy, globalization, cultural-imaginary principle, cultural values

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