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Global America?The Cultural Consequences of Globalization$
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Ulrich Beck, Nathan Sznaider, and Rainer Winter

Print publication date: 2004

Print ISBN-13: 9780853239185

Published to Liverpool Scholarship Online: June 2013

DOI: 10.5949/UPO9781846313219

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PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 26 July 2021

Culture, Modernity and Immediacy

Culture, Modernity and Immediacy

Chapter:
(p.49) Chapter 3 Culture, Modernity and Immediacy
Source:
Global America?
Author(s):
John Tomlinson
Publisher:
Liverpool University Press
DOI:10.5949/liverpool/9780853239185.003.0004

This chapter focuses on the relationship between culture, modernity and immediacy. For a conceptual analysis of the cultural implications of globalization, the cultural phenomenon is related to the globalized texture of modernity, using the key feature of ‘immediacy’. The chapter examines the cultural-imaginary principle of immediacy and shows the relationship between cultural values and increased commercial and technological development.

Keywords:   culture, modernity, immediacy, globalization, cultural-imaginary principle, cultural values

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