Consumption, Modernity and Japanese Cultural Identity: The Limits of Americanization?1
Consumption, Modernity and Japanese Cultural Identity: The Limits of Americanization?1
This chapter examines some aspects of cultural resistance to Americanization in Japan. It also discusses the significance of a nascent cosmopolitanism and further illustrates the effect of globalization in Japanese society.
Keywords: cultural resistance, Americanization, Japan, nascent cosmopolitanism, globalization
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