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Franco-British Academic Partnerships: The Next ChapterThe Next Chapter$
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Philippe Lane and Maurice Fraser

Print publication date: 2011

Print ISBN-13: 9781846316630

Published to Liverpool Scholarship Online: June 2013

DOI: 10.5949/UPO9781846316777

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PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 18 September 2021

The Role of the UK Media in the Communications Strategies of France's Grande École Business Schools

The Role of the UK Media in the Communications Strategies of France's Grande École Business Schools

Chapter:
(p.180) 23 The Role of the UK Media in the Communications Strategies of France's Grande École Business Schools
Source:
Franco-British Academic Partnerships: The Next Chapter
Author(s):

Brigitte Fournier

Publisher:
Liverpool University Press
DOI:10.5949/UPO9781846316777.026

A high priority of French business schools is to recruit top students for master's and executive education programmes. They rely on international media for editorial coverage and inclusion in the international business rankings to attract students and faculty overseas. This chapter discusses the British media as an essential tool for the development and recruitment efforts of French business schools.

Keywords:   French business schools, media, editorial coverage, international business rankings, British media, recruitment

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