Jump to ContentJump to Main Navigation
Consumer ChroniclesCultures of Consumption in Modern French Literature$
Users without a subscription are not able to see the full content.

David H. Walker

Print publication date: 2011

Print ISBN-13: 9781846314872

Published to Liverpool Scholarship Online: June 2013

DOI: 10.5949/UPO9781846317156

Show Summary Details
Page of

PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 17 September 2021

Conclusion: A Good Buy?

Conclusion: A Good Buy?

(p.296) Conclusion: A Good Buy?
Consumer Chronicles
Liverpool University Press

In his novel 99 francs, Frédéric Beigbeder centres on price as its motif and features a protagonist who works in an advertising agency. The novel shows how society is dominated by a kind of demented hedonism and highlights shopping as a pursuit for unreasonable individuals. It also offers a perspective on how brands became the dominant feature of the modern world, consistent with Naomi Klein's insights in her study No Logo which is widely regarded as a ‘Bible’ of the ‘anti-globalisation’ movement. Michel Tournier's 1975 novel Les Météores features a character who specialises in refuse, and who considers the rubbish dump a repository that consummates the cycle of mass production and consumption.

Keywords:   99 francs, Frédéric Beigbeder, advertising, hedonism, shopping, brands, Naomi Klein, anti-globalisation, mass production, consumption

Liverpool Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.