This chapter examines how the business culture in the British Atlantic dealt with the crises or turbulent times the merchants experienced during the period from 1750 to 1815. It explains what constitutes a crisis and describes the changes in business culture brought about by three major events of this period. These include the American War of Independence, the abolition of the British-Atlantic slave trade and the build-up to the Anglo-American War. The analysis shows the resilience of the business culture and highlights the role played by risk, trust, reputation, obligation and networks during the crises.
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