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French CyclingA Social and Cultural History$
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Hugh Dauncey

Print publication date: 2012

Print ISBN-13: 9781846318351

Published to Liverpool Scholarship Online: June 2013

DOI: 10.5949/UPO9781846317859

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Cycling's Glory Years and their Mediatization 1960–1980

Cycling's Glory Years and their Mediatization 1960–1980

(p.159) 7 Cycling's Glory Years and their Mediatization 1960–1980
French Cycling
Liverpool University Press

This chapter discusses a period of great change in French politics, society and culture from 1980 onwards. With a flourishing birth rate, a younger population began feeding into the adult workforce. The younger French citizens breathed new social, political and cultural aspirations. It explains how the state's interest in promoting sport reached its peak, thus, taking the popularity of the Tour de France to new heights. Specifically, this chapter tells how professional cycling reflected new demands and constraints in the mediatization of the Tour de France. More so, it examines the changing role of cycling media and the professional cycling industry. Overall, it highlights two decades of change and continuity in French cycling. The successes achieved by cycling heroes of this time spearheaded a national system of preparing elite athletes in later years.

Keywords:   Tour de France, professional cycling, cycling media, mediatization, younger French citizens

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