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French CyclingA Social and Cultural History$
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Hugh Dauncey

Print publication date: 2012

Print ISBN-13: 9781846318351

Published to Liverpool Scholarship Online: June 2013

DOI: 10.5949/UPO9781846317859

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Cycling in Transformation: Industry, Recreation, Sport, 1980–2000

Cycling in Transformation: Industry, Recreation, Sport, 1980–2000

(p.186) 8 Cycling in Transformation: Industry, Recreation, Sport, 1980–2000
French Cycling
Liverpool University Press

This chapter begins with an analysis of how new realities of consumerism, foreign competition and evolving tastes for bicycles were adapted by the French cycle industry. It goes on to explain that the demise of famous small arms and cycle manufacturer Manufrance illustrate the growing difficulties of traditional French cycle makers against new imported products from the USA, Japan and Taiwan. This is both is terms of price and model range. Secondly, it discusses how the new vogue for mountain-biking affected French cycling in terms of federal structure and practicality. It states that cycling overall was a process of transformation, not only in terms of gender with women gaining more significant participation, but also in ways in which new uses and meanings of the bicycle and cycling were developed. Finally, it talks about the new identification between cycling and ecology.

Keywords:   consumerism, Manufrance, mountain-biking, cycling and ecology, French cycling, bicycles

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