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Deconstructing the StarshipsScience, Fiction and Reality$
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Gwyneth Jones

Print publication date: 1998

Print ISBN-13: 9780853237839

Published to Liverpool Scholarship Online: January 2019

DOI: 10.5949/liverpool/9780853237839.001.0001

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Getting Rid of the Brand Names

Getting Rid of the Brand Names

(p.9) 1: Getting Rid of the Brand Names*
Deconstructing the Starships

Gwyneth Jones


This chapter is the first of four in the first section of the text titled ‘All Description is Science’. ‘Getting Rid of the Brand Names’ was first published in The World and I in October 1987 as part of a feature called ‘Science Fiction and Reality’. The essay focuses heavily on the language of science fiction and interprets the requirements of a science fiction story. It discusses the use of unnatural language; invented language; and language games, while looking at the importance of borrowing from real-world culture to furnish an imaginary world. The chapter also pays attention to the study of science in science fiction and analyses the ways in which narrative time can be used to accompany a story.

Keywords:   English Literature, Literary Criticism, Science Fiction, Fantasy Writing, 20th Century Literature, Contemporary Literature

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