Expansion and Diversification
Expansion and Diversification
This chapter studies the expansion of the network of activities built up by Elder Dempster and explores the ways in which Alfred Lewis Jones extended his power and reach across the shipping, trade and banking markets in West Africa and the United Kingdom. It examines the steps taken by Jones in order to maintain a foothold in the West African shipping business and discusses the methods used when approached with limitations on his authority, in the form of rivals, government regulation and criticism from the press and public opinion. The chapter also features a commentary of the personal and professional relationship between Jones and John Holt, and old colleague and friend.
Keywords: West Africa, British West Africa, West African Trade, West African Shipping Trade, African Steam Ship Company, Liverpool Shipping, British and African Steam Navigation Company, Elder Dempster, Alfred Lewis Jones, John Holt
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