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The Trade MakersElder Dempster in West Africa, 1852-1972, 1973-1989$
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Peter N. Davies

Print publication date: 2000

Print ISBN-13: 9780968128893

Published to Liverpool Scholarship Online: January 2019

DOI: 10.5949/liverpool/9780968128893.001.0001

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A False Dawn and Terminal Decline

A False Dawn and Terminal Decline

Chapter:
(p.353) Chapter 16 A False Dawn and Terminal Decline
Source:
The Trade Makers
Author(s):

Peter N. Davies

Publisher:
Liverpool University Press
DOI:10.5949/liverpool/9780968128893.003.0016

This final chapter evaluates the accuracy of the previous forecasts and predictions made in 1972. It assesses Elder Dempster’s successes and failures whilst taking into consideration the changing global economy and overall decline of British trade and shipping. It discusses alternative strategies that might have enabled the Company to remain viable in the rapidly changing business world of West Africa and prevent its eventual sale to Delmas Vieljeux in 1989. The chapter concludes with a report of the enormous progress and profit made by the Ocean Group at the end of the 20th Century as a result of its transition away from traditional maritime activities to land-based enterprises.

Keywords:   West Africa, British West Africa, West African Trade, West African Shipping Trade, Liverpool Shipping, Elder Dempster, Delmas Vieljeux, Ocean Group

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