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The Globalisation of the OceansContainerisation from the 1950s to the Present$
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Frank Broeze

Print publication date: 2000

Print ISBN-13: 9780973007336

Published to Liverpool Scholarship Online: January 2019

DOI: 10.5949/liverpool/9780973007336.001.0001

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(p.1) Introduction
The Globalisation of the Oceans

Frank Broeze

Liverpool University Press

Without the container the global village would still be a concept, not a reality…1

1 C.C. Tung, CEO of Orient Overseas Container Line, quoted in Fiona Gilmore (ed.), Brand Warriors. Corporate Leaders Share Their Winning Strategies (London, 1997), 80.

Globalisation is the hallmark of our times. It is well-nigh impossible to escape the material and cultural webs spun by oil and energy companies, automobile firms, media corporations, tobacco and junk food conglomerates, the internet and many other transnational agents. But, although globalisation has become a household word, there is little recognition that our world could not function without the complex system of maritime transport sustaining intercontinental and regional trade....

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