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The Globalisation of the OceansContainerisation from the 1950s to the Present$
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Frank Broeze

Print publication date: 2000

Print ISBN-13: 9780973007336

Published to Liverpool Scholarship Online: January 2019

DOI: 10.5949/liverpool/9780973007336.001.0001

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PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 04 August 2021

Introduction

Introduction

Chapter:
(p.1) Introduction
Source:
The Globalisation of the Oceans
Author(s):

Frank Broeze

Publisher:
Liverpool University Press
DOI:10.5949/liverpool/9780973007336.003.0001

Without the container the global village would still be a concept, not a reality…1

1 C.C. Tung, CEO of Orient Overseas Container Line, quoted in Fiona Gilmore (ed.), Brand Warriors. Corporate Leaders Share Their Winning Strategies (London, 1997), 80.

Globalisation is the hallmark of our times. It is well-nigh impossible to escape the material and cultural webs spun by oil and energy companies, automobile firms, media corporations, tobacco and junk food conglomerates, the internet and many other transnational agents. But, although globalisation has become a household word, there is little recognition that our world could not function without the complex system of maritime transport sustaining intercontinental and regional trade....

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