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New Directions in Norwegian Maritime History$
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Lewis R. Fischer and Even Lange

Print publication date: 2011

Print ISBN-13: 9780986497360

Published to Liverpool Scholarship Online: September 2018

DOI: 10.5949/liverpool/9780986497360.001.0001

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Success and Failure

Success and Failure

Chapter:
Success and Failure
Source:
New Directions in Norwegian Maritime History
Author(s):

Morten Hammerborg

Publisher:
Liverpool University Press
DOI:10.5949/liverpool/9780986497360.003.0004

The final section explores the successes and failures of twentieth-century Norwegian shipping, in attempt to determine why maritime businesses failed; to pinpoint turbulence in the industry; and to examine success alongside failure to better understand how new opportunities arose out of each. It is split into four sections; the first explores the differing approaches to shipping during the World War One boom in Haugesund, southwest Norway, through the case studies of two brothers who owned shipping companies - one that thrived and one that failed - and determines that their choices were limited and the fates of each firm difficult to overturn. The second is a case study of four shipping businesses that failed during the 1970s and the reasons for their failure, which, despite the market depression, was mostly due to internal decision-making and poor governance. The third is a quantitative analysis of company sizes between the 1960s and 1970s which, through a careful consideration of statistics, determines that larger companies were far more likely than small to survive the economic crisis. The final segment explores the growth of the deep-sea car-carrying business between 1960 and 2008, and finds that specialised tonnage and the successful transformation of shipping services in the twentieth century could keep maritime businesses afloat.

Keywords:   Norwegian Shipping Companies, Deep-Sea Car-Carrying, Knutsen OAS Shipping, Botholf Stolt-Nielsen, Specialised Tonnage, Shipping Statistics, Modern Shipping

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