Social Media And Political Communication
Social Media And Political Communication
This chapter considers the growing impact of social media for political communication in Ireland. It examines the extent to which the use of social media has been adopted as a tool of political communication, the extent to which its use has been effective in election strategies and whether the employment of social media in such instances genuinely represents a significant change in political communication or whether social media is actually far closer to traditional methods of political communication than first appears. It concludes that while social media will not radically change Irish political life, as a means to an end it does present important opportunities for new modes of genuinely two-way political communication, the effectiveness of which very much depends on how such technologies are utilised by political actors and the public alike.
Keywords: social media, elections, presidential election, twitter, facebook, blogs, Ireland
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