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Political Communication in the Republic of Ireland$
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Mark O’Brien and Donnacha Ó Beacháin

Print publication date: 2014

Print ISBN-13: 9781781380277

Published to Liverpool Scholarship Online: January 2015

DOI: 10.5949/liverpool/9781781380277.001.0001

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PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 18 September 2021

Social Media And Political Communication

Social Media And Political Communication

Chapter Twelve Social Media And Political Communication
Political Communication in the Republic of Ireland

Martin Molony

Liverpool University Press

This chapter considers the growing impact of social media for political communication in Ireland. It examines the extent to which the use of social media has been adopted as a tool of political communication, the extent to which its use has been effective in election strategies and whether the employment of social media in such instances genuinely represents a significant change in political communication or whether social media is actually far closer to traditional methods of political communication than first appears. It concludes that while social media will not radically change Irish political life, as a means to an end it does present important opportunities for new modes of genuinely two-way political communication, the effectiveness of which very much depends on how such technologies are utilised by political actors and the public alike.

Keywords:   social media, elections, presidential election, twitter, facebook, blogs, Ireland

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