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Political Communication in the Republic of Ireland$
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Mark O’Brien and Donnacha Ó Beacháin

Print publication date: 2014

Print ISBN-13: 9781781380277

Published to Liverpool Scholarship Online: January 2015

DOI: 10.5949/liverpool/9781781380277.001.0001

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Mediating elections in ireland: evidence from the 2011 general election

Mediating elections in ireland: evidence from the 2011 general election

Chapter Thirteen Mediating elections in ireland: evidence from the 2011 general election
Political Communication in the Republic of Ireland

Eoin O’Malley

Roddy Flynn

Iain McMenamin

Kevin Rafter

Liverpool University Press

This chapter argues that the issue of media influence on Irish elections is very much an open question. It sets out the main arguments about election campaigns and media coverage in the literature that looks at how the media might have an impact. It then looks at specific literature on Irish campaigns. It then examines, in detail, how national media outlets covered the 2011 general election. Amid increased concerns that media coverage of elections concentrates on process over substance by treating politics as a game rather than a sphere of policy choices, it finds that the media coverage of election 2011 was dominated not by personality politics but by policy discussions.

Keywords:   election campaigns, media coverage, media affects, priming, agenda setting, framing, Ireland

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