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Political Communication in the Republic of Ireland$
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Mark O’Brien and Donnacha Ó Beacháin

Print publication date: 2014

Print ISBN-13: 9781781380277

Published to Liverpool Scholarship Online: January 2015

DOI: 10.5949/liverpool/9781781380277.001.0001

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Elections and political communication

Elections and political communication

Chapter TwoElections and political communication
Political Communication in the Republic of Ireland

Donnacha ó Beacháin

Liverpool University Press

This chapter provides an introduction to how those competing for votes have communicated with the Irish electorate since the foundation of the state. The contours of those campaigns, from the 1920s onwards, illustrate that personal contact remains a crucial component. Election campaigns are the most obvious and intense form of political communication and this chapter outlines how those seeking election have communicated with the electorate. Election campaigns are sporadic events during which the apathy that the non-participatory political system engenders has to be momentarily surmounted to inject renewed legitimacy into the system of organised political parties. How the citizenry are to be motivated to mobilise from their habitual passivity depends on the quality and quantity of political communication with the electorate. In short it is influenced, if not determined, by the character of the election campaign.

Keywords:   election campaigns, campaign techniques, negative campaigning, opinion polls, presidential elections, twitter, Ireland

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