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Political Communication in the Republic of Ireland$
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Mark O’Brien and Donnacha Ó Beacháin

Print publication date: 2014

Print ISBN-13: 9781781380277

Published to Liverpool Scholarship Online: January 2015

DOI: 10.5949/liverpool/9781781380277.001.0001

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A pragmatic partnership: politicians and local media

A pragmatic partnership: politicians and local media

Chapter Three A pragmatic partnership: politicians and local media
Political Communication in the Republic of Ireland

Sarah Kavanagh

Liverpool University Press

This chapter examines the relationship that exists between politicians and local media professionals and finds that politicians are highly attuned to their local media coverage. In Ireland, national parliamentarians are strongly embedded in the life of their constituencies. Therefore, having a high profile in the constituency is expected of deputies and a strong presence in the constituency is vital for deputies who wish to retain their seats. Local media represent the most effective conduit through which deputies can communicate to their electorate that they are out there in the ether working hard for the interests of the constituency. Local media allow them to articulate their policy positions, their views and what they consider to be their achievements. In the era of the ‘permanent campaign’ local media, and particularly local radio, play a crucial role in the political communication process.

Keywords:   local media, parliamentary assistants, radio, press release, social media, agenda setting, Ireland

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