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Political Communication in the Republic of Ireland$
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Mark O’Brien and Donnacha Ó Beacháin

Print publication date: 2014

Print ISBN-13: 9781781380277

Published to Liverpool Scholarship Online: January 2015

DOI: 10.5949/liverpool/9781781380277.001.0001

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Political communication and the ‘loony left’

Political communication and the ‘loony left’

Chapter Four Political communication and the ‘loony left’
Political Communication in the Republic of Ireland

Bryce Evans

Liverpool University Press

This chapter examines how, for small political groups, the challenge of getting their message across is essentially one of resources and imagination. It outlines the media strategies employed by one such group, the United Left Alliance – composed of a coalition of left-wing candidates – during the 2011 general election. Often disparaged by hostile media elements as the ‘loony left’, the ULA put forward 20 candidates in that election and achieved relative success: five of its candidates were elected. The chapter examines the nature of this new political movement and its relationship with the Irish media, asks how well did it communicate its message during the general election and also compares the different levels of campaign spending by new and established parties during that campaign.

Keywords:   united left alliance, campaign spending, socialist workers’ party, new media, twitter, youtube, Ireland

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