In sickness and in health: politics, spin, and the media
In sickness and in health: politics, spin, and the media
This chapter examines, through interviews with journalists turned spin-doctors, the concept of political communication through the pejorative filter of spin. It considers the origins, connotations, and applications of spin in the context of the complex and inter-dependent relationship between media and politics and contends that the concept and effects of spin – positive and negative – are exaggerated. Specifically it argues that spin is an exercise shared, expected and required by both politics and the media and that it is driven by a complex set of rules to which both sides are ultimately and increasingly bound. It also finds that that the notion of spin as a pejorative function of the modern political environment is overstated.
Keywords: political spin, spin doctors, political journalism, political correspondents, political lobby, banking bailout, Ireland
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