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Political Communication in the Republic of Ireland$
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Mark O’Brien and Donnacha Ó Beacháin

Print publication date: 2014

Print ISBN-13: 9781781380277

Published to Liverpool Scholarship Online: January 2015

DOI: 10.5949/liverpool/9781781380277.001.0001

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In sickness and in health: politics, spin, and the media

In sickness and in health: politics, spin, and the media

Chapter Six In sickness and in health: politics, spin, and the media
Political Communication in the Republic of Ireland

Mark Byrne

Liverpool University Press

This chapter examines, through interviews with journalists turned spin-doctors, the concept of political communication through the pejorative filter of spin. It considers the origins, connotations, and applications of spin in the context of the complex and inter-dependent relationship between media and politics and contends that the concept and effects of spin – positive and negative – are exaggerated. Specifically it argues that spin is an exercise shared, expected and required by both politics and the media and that it is driven by a complex set of rules to which both sides are ultimately and increasingly bound. It also finds that that the notion of spin as a pejorative function of the modern political environment is overstated.

Keywords:   political spin, spin doctors, political journalism, political correspondents, political lobby, banking bailout, Ireland

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