Seventy-Five Years of Toyota:
Seventy-Five Years of Toyota:
Toyota Motor Corporation’s Latest Shashi and Trends in the Writing of Japanese Corporate History
Since the late 19th century, more than 13,000 volumes of shashi (company history publications) have been published in Japan and, despite the current economic climate; approximately two hundred companies publish new shashi every year. Shashi were traditionally made within the company by employees often without formal training in history or archiving. From the late 1960s onward, however, Japanese business history specialists, some of whom studied at major US graduate schools, started contributing to recording corporate history in Japanese companies. Academic business historians came to enjoy privileged access to corporate archives, which fostered the development of business history as a scientific discipline, and companies could publish credibility-enhancing corporate histories.This article focuses on the Toyota Motor Corporation, which celebrated its 75th company anniversary in 2012. Toyota has long made use of its heritage, publishing numerous shashi and other works, and marked its 75th anniversary by launching an extensive historical website.
Keywords: Japanese business history, shashi, Toyota Motor Corporation, company anniversaries, corporate archives
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