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Crisis, Credibility and Corporate History$
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Alexander Bieri

Print publication date: 2015

Print ISBN-13: 9781781381373

Published to Liverpool Scholarship Online: May 2015

DOI: 10.5949/liverpool/9781781381373.001.0001

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PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 25 May 2022

Seventy-Five Years of Toyota:

Seventy-Five Years of Toyota:

Toyota Motor Corporation’s Latest Shashi and Trends in the Writing of Japanese Corporate History

(p.123) Seventy-Five Years of Toyota
Crisis, Credibility and Corporate History

Yuko Matsuzaki

Liverpool University Press

Since the late 19th century, more than 13,000 volumes of shashi (company history publications) have been published in Japan and, despite the current economic climate; approximately two hundred companies publish new shashi every year. Shashi were traditionally made within the company by employees often without formal training in history or archiving. From the late 1960s onward, however, Japanese business history specialists, some of whom studied at major US graduate schools, started contributing to recording corporate history in Japanese companies. Academic business historians came to enjoy privileged access to corporate archives, which fostered the development of business history as a scientific discipline, and companies could publish credibility-enhancing corporate histories.This article focuses on the Toyota Motor Corporation, which celebrated its 75th company anniversary in 2012. Toyota has long made use of its heritage, publishing numerous shashi and other works, and marked its 75th anniversary by launching an extensive historical website.

Keywords:   Japanese business history, shashi, Toyota Motor Corporation, company anniversaries, corporate archives

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