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Crisis, Credibility and Corporate History$
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Alexander Bieri

Print publication date: 2015

Print ISBN-13: 9781781381373

Published to Liverpool Scholarship Online: May 2015

DOI: 10.5949/liverpool/9781781381373.001.0001

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Business History or Corporate Communication

Business History or Corporate Communication

(p.13) Business History or Corporate Communication
Crisis, Credibility and Corporate History

Clemens Wischermann

Liverpool University Press

The professional presentation of business history has received a substantial boost on an international level. Academic historians (not only the economic historians) discovered a field of research with great and also economic potential. A number of companies forgoing their former reclusive position on public disclosure of the company’s history are now using their past for targeted social communication as a market strategy. Nevertheless, business history is located irresolvable between scientific requirements and entrepreneurial marketing. Once a company has decided in favour of a business history according to academic standards, it has explicit consequences. With the decision to commission a research project group, the company will finance the research, but it ultimately renounces its disposition of the results. In the field of science it is not the financier who has the final say. Yet, the company in return gains social reputation as an economical agent with verifiable integrity and transparency.

Keywords:   economic history, academic standards, corporate communication, business history

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