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Crisis, Credibility and Corporate History$
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Alexander Bieri

Print publication date: 2015

Print ISBN-13: 9781781381373

Published to Liverpool Scholarship Online: May 2015

DOI: 10.5949/liverpool/9781781381373.001.0001

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Objective? Me?

Objective? Me?

(p.25) Objective? Me?
Crisis, Credibility and Corporate History

Henning Morgen

Liverpool University Press

History Documentation in A.P. Moller-Maersk is about supporting communication with historical facts and adding to the right perspective on today’s business. Our communication is about our impact; on the societies we operate in, individual lives, and the industries we're part of. Based on the company’s values, we aim to be professional and accurate in our research. We aim to establish relevant context for historical facts. But we do not aim to be objective. We are subjective simply because we are neither neutral nor independent, but part of the company’s communication effort to support its premise: making profit for its shareholders. High business standards will ensure that we produce a comprehensive, appropriate, and trustworthy product – but not an objective one. Two large book projects currently underway in A.P. Moller-Maersk have challenged our views on research and communication – and set the scene for a new approach to our archival research.

Keywords:   A.P. Moller-Maersk, objectivity in history documentation, business archives, business history

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