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Cultures of AnyoneStudies on Cultural Democratization in the Spanish Neoliberal Crisis$
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Luis Moreno-Caballud

Print publication date: 2015

Print ISBN-13: 9781781381939

Published to Liverpool Scholarship Online: May 2016

DOI: 10.5949/liverpool/9781781381939.001.0001

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Cultural Aspects of the Neoliberal Crisis: Genealogies of a Fractured Legitimacy

Cultural Aspects of the Neoliberal Crisis: Genealogies of a Fractured Legitimacy

(p.17) Chapter 1 Cultural Aspects of the Neoliberal Crisis: Genealogies of a Fractured Legitimacy
Cultures of Anyone

Luis Moreno-Caballud

, Linda Grabner
Liverpool University Press

This chapter examines some distinctive characteristics of the forms of cultural authority prevailing in Spain during a period of neoliberal crisis. It first traces the genealogy of these forms of cultural authority, focusing on the ways in which big communications media, experts, politicians and intellectuals have presented the crisis. It then considers the tendency of agencies of cultural authority to promote a competitive, individualistic way of life that lies at the heart of neoliberalism. It also discusses the cultural elites' attempts to make the rest of the population adapt to the capitalist mode of production and distribution of value, a practice that occurred during the second phase of Francoism and enshrined through the technoscientific legitimacy of certain expert elites who claimed to be modernizing the country. The chapter concludes by assessing the impact of capitalist ‘modernization’ and technocracy on the traditional rural community-based peasantry.

Keywords:   cultural authority, Spain, neoliberal crisis, neoliberalism, cultural elites, Francoism, legitimacy, modernization, technocracy, peasantry

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