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Cultures of AnyoneStudies on Cultural Democratization in the Spanish Neoliberal Crisis$
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Luis Moreno-Caballud

Print publication date: 2015

Print ISBN-13: 9781781381939

Published to Liverpool Scholarship Online: May 2016

DOI: 10.5949/liverpool/9781781381939.001.0001

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PRINTED FROM LIVERPOOL SCHOLARSHIP ONLINE (www.liverpool.universitypressscholarship.com). (c) Copyright Liverpool University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in LSO for personal use.date: 14 May 2021

‘Standardizing’ from Above: Experts, Intellectuals, and Culture Bubble

‘Standardizing’ from Above: Experts, Intellectuals, and Culture Bubble

(p.64) Chapter 2 ‘Standardizing’ from Above: Experts, Intellectuals, and Culture Bubble
Cultures of Anyone

Luis Moreno-Caballud

, Linda Grabner
Liverpool University Press

This chapter examines the ‘standardizing’ operation carried out by the cultural authorities of the so-called ‘Cultura de la Transición’ (Transition Culture) in Spain. It first reviews the arguments regarding the nature of the situation experienced by everyone at the end of the dictatorship, and how this was used to justify some less than democratic ways of ushering in ‘democracy’. It then discusses the added authority gained by the political elites of the transition through their proximity to the cultural elites. It argues that most of the members of the cultural world opted for a depoliticized, individualist conception of aesthetic modernity. It also comments on the widespread commodification that transformed the world of culture into a ‘culture brand’ or ‘culture bubble’ model, which coexists with the intellectuals' ambitions to constitute an independent, critical authority confronting the established powers.

Keywords:   democracy, Cultura de la Transición, Spain, political elites, cultural elites, modernity, commodification, culture brand, culture bubble, intellectuals

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